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Circular economy in Norway : a qualitative study of how collaboration across firms, industries and sectors act as an enabler of a circular economy in Norway

Zagragja, Arber; Rydningen, Jon-Kristian
Master thesis
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masterthesis.pdf (5.729Mb)
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http://hdl.handle.net/11250/2403982
Utgivelsesdato
2016-09-02
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  • Master Thesis [3748]
Sammendrag
Volatile resource prices, supply disruptions, economic losses and environmental strain has lead

researchers and businesses to seek for an alternative to the linear production model. Circular

economy has risen as a sustainable alternative, both economically and environmentally.

Research has pointed to huge value gains both nationally and globally. However, circular

business models are yet to be widespread among businesses. To address this scarcity of circular

businesses in Norway, we look into strategic elements that could explain the situation today, as

well as Norwegian industry’s way forward. Through this, we recognize collaboration as a

competitive strategy that should be evident in a transition to a circular economy in Norway.

We study 15 cases that all have incorporated principles of circular economy to varying degree.

To assess the strategic elements of their business models, we conduct interviews on the subject

of collaboration in relation to their circular operations. The Relational View created a basis for

the structure of our interviews and the further discussion, as well as theory on value generation

through collaboration. The thesis discusses interview findings relevant to the research on

circular economy and Norwegian industry’s characteristics. Eventually, we map the 15

companies’ business models, and discuss this in relation to some of Norway’s comparative

advantages.

Our findings provoke the conclusion that collaboration is essential for how businesses transition

to, and operate, circular business models. Moreover, Norwegian industry’s characteristics of

trust and reciprocity generate favorable conditions for close collaborations. Collaborating in

clusters and industrial parks further enhances the strategic benefits, as it is proposed to facilitate

for specialization, knowledge-sharing, relation-specific investments, and utilization of

complementarities. Lastly, increased involvement and risk-taking from the government’s side,

is suggested as imperative for a circular economy to be feasible in a larger scale.

Hereby, our thesis contributes to the emerging literature on circular economy and circular

business models. Exploring this in the context of circular businesses in Norway, enables us to

provide businesses and researchers with a comprehensive overview of the circular economy in

Norway today, and in the years to come.

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