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dc.contributor.advisorKind, Hans Jarle
dc.contributor.advisorNilsen, Øivind Anti
dc.contributor.authorHaugen, Atle
dc.contributor.authorLien, Gjermund
dc.date.accessioned2016-09-07T11:18:18Z
dc.date.available2016-09-07T11:18:18Z
dc.date.issued2016
dc.identifier.urihttp://hdl.handle.net/11250/2405035
dc.description.abstractThere has been an ongoing debate in Norway on how the state-owned, commercial-free broadcaster, NRK, influences commercial agents in different media markets. Up to this point, little research has been done on NRK’s impact on the radio market. This thesis examines the competitive effects of NRK’s radio services when focusing on listener welfare. Through a content analysis, a double-coverage analysis and a survey revealing diversion ratios, we establish that NRK competes hard with commercial broadcasters in the hit-radio segment, although less fierce with P5 Hits and Kiss than what was expected from the general media coverage. We develop a theoretical model to consider the effects on advertising and diversity, and thereby listener welfare, in a market with the commercial-free broadcaster, NRK, present. We find that NRK’s presence would lower the advertising level, and that the commercial stations would differentiate to soften the competition. We further find from the empirical analyses, slight tendencies that NRK may work as a block, forcing the commercial stations to some extent to differentiate in order to be able to air advertising. The content analysis finds that there is a significantly lower level of advertising in the hit-radio market compared to the somewhat comparable market comprising P4 and Radio Norge. We explain this by the presence of NRK in the hit-radio market and that advertising quantities are strategic complements.nb_NO
dc.language.isoengnb_NO
dc.subjecteconomics and business administrationnb_NO
dc.subjecteconomic analysisnb_NO
dc.subjecteconomicsnb_NO
dc.titleCompetitive aspects of the Norwegian Broadcasting Corporation’s (NRK) radio services : advertising and diversity in a two-sided radio marketnb_NO
dc.typeMaster thesisnb_NO
dc.description.localcodenhhmasnb_NO


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