Micro-moments : new context in information system success theory
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- Master Thesis 
Recent technological advancements, such as smartphones and mobile internet, are changing the consumer behaviour. One of such changes is the emergence of micro-moments concept: the moments of high intent and engagement on mobile device that happen rapidly. This study investigates whether the micro-moments context moderates the effect of information quality on customer satisfaction, as the measure of information system success. Results of quasi-experiment show that relevancy, amount of data and ease of understanding are still important to achieve customer satisfaction in traditional context. Yet, lack of significant findings in micro-moments situation leads to a conclusion that information systems success theory needs adjustment based on individual user characteristics, as well as individual contexts. Based on the results, conceptual, methodological and managerial implications are provided.