User adoption of mobile applications : extension of UTAUT2 model

Vinnik, Viktoriia
Master thesis
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URI
http://hdl.handle.net/11250/2487036
Date
2017
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Abstract
The purpose of the following research is to build the holistic model that predicts the

consumer adoption mechanism for the third-party mobile applications. The research model for this

study is based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). The

original antecedents of the UTAUT model are supplemented with effects from online rankings and

reviews and herd behavior. Also the moderating effect of mobile application type in the research

model is tested.

The results of the study showed that some constructs from UTAUT2 model do explain user

acceptance of mobile applications. Performance expectancy, price value and habit confirmed to be

significant in the influence on the user behavioral intention to adopt mobile applications. The

expected effect of online rankings and reviews and of herd behavior on the behavioral intention was

not confirmed. The test of the moderating effect of mobile application type in the research model

confirmed the presence of differences in the influences of some of antecedents in the model across

hedonic and utilitarian mobile applications.

This research contributes to the UTAUT research, advances the mobile application adoption

research and establishes directions for the future research in the area of mobile application adoption.