• norsk
    • English
  • norsk 
    • norsk
    • English
  • Logg inn
Vis innførsel 
  •   Hjem
  • Norges Handelshøyskole
  • Thesis
  • Master Thesis
  • Vis innførsel
  •   Hjem
  • Norges Handelshøyskole
  • Thesis
  • Master Thesis
  • Vis innførsel
JavaScript is disabled for your browser. Some features of this site may not work without it.

Online competition : examining competition between online and dual-channel retailers in the Norwegian electronics market

Håland, Tone
Master thesis
Thumbnail
Åpne
masterthesis.PDF (954.2Kb)
Permanent lenke
http://hdl.handle.net/11250/2560466
Utgivelsesdato
2018
Metadata
Vis full innførsel
Samlinger
  • Master Thesis [3377]
Sammendrag
The purpose of this thesis is to explore competition among retailers online. Online retailing

has grown significantly in recent years and is expected to keep growing. Simultaneously,

traditional brick-and-mortar retailers are experiencing less growth. Many traditional brickand-mortar

retailers have chosen to adapt by entering the online channel, becoming dualchannel

retailers. It is generally anticipated that the online channel is more competitive than

traditional brick-and-mortar retailing, due to lower search costs, technology and barriers to

entry. As dual-channel retailers operate in both markets, we wish to examine how this will

affect their prices. We test the hypothesis of online efficiency through looking at the price

levels and dispersion of online and dual-channel retailers.

We use a quantitative research methodology to examine whether online and dual-channel

retailers prices are different. Using price data from various retailers within the electronics

industry, we look at price levels and price dispersion to study competition between the retailer

types. The results show that the prices of online and dual-channel retailers are significantly

different. However, the results were the opposite of what we predicted, given the theory. We

found that dual-channel retailers have significantly lower prices and lower price dispersion

compared to online retailers. The results do not therefore support the existence of an online

disutility cost, or the notion of online channel efficiency.

Kontakt oss | Gi tilbakemelding

Personvernerklæring
DSpace software copyright © 2002-2019  DuraSpace

Levert av  Unit
 

 

Bla i

Hele arkivetDelarkiv og samlingerUtgivelsesdatoForfattereTitlerEmneordDokumenttyperTidsskrifterDenne samlingenUtgivelsesdatoForfattereTitlerEmneordDokumenttyperTidsskrifter

Min side

Logg inn

Statistikk

Besøksstatistikk

Kontakt oss | Gi tilbakemelding

Personvernerklæring
DSpace software copyright © 2002-2019  DuraSpace

Levert av  Unit