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The diffusion and evolution of Balanced Scorecard in Sparebanken Vest : a case study of Balanced Scorecard as a virus

Abbas, Adnan; Lepp, Sandra
Master thesis
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URI
http://hdl.handle.net/11250/2561635
Date
2018
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  • Master Thesis [4207]
Abstract
In 2011, K.A. Røvik published the virus theory for analysing management ideas. This study

seeks to answer the overarching question of ‘How can the virus theory contribute to

understanding the diffusion and evolution of management ideas? `

We seek to gain insight into its contribution by analysing three areas of interest. The first goal

is to understand how the virus theory can be applied in analysing the trajectory of Balanced

Scorecard in Sparebanken Vest. The second question elaborates on the interrelatedness of the

organisational idea-handling processes offered in the theory. The third objective is to explore

its relative contribution in comparison to the now prevalent management fashion theory.

For the purpose of this study, we have collected longitudinal data on Balanced Scorecard in

Sparebanken Vest. We have complemented the secondary data with in depth interviews with

four employees at managerial level in Sparebanken Vest.

Our research suggests that virus theory is applicable for describing the diversity of processes

that appear in an organisation in the post-implementation phase. Based on the analysis, we

discuss the specific findings from the case study and propose a general timeline of the

interrelatedness of the organisational idea-handling processes. Furthermore, we conclude that

the virus theory can offer a more nuanced picture for analysing management ideas on an

intra-organizational level. Hence, this study suggests that the virus theory can improve and

fulfil some of the gaps by management fashion theory for analysing and understanding the

diffusion and evolution of management ideas.

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