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Creating shared value: concept clarifications and a practical framework : a guide to unleash the power of “creating shared value” in practice

Giesen, Victoria
Master thesis
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mastertheisis.pdf (1.429Mb)
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http://hdl.handle.net/11250/2612227
Utgivelsesdato
2019
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  • Master Thesis [3749]
Sammendrag
Due to rising social and environmental pressures, the interest in business concepts that tackle

these pressures has rapidly increased over the past decade. Specifically, the concept of

Creating Shared Value promises that companies can pursue environmental and social

improvements without losing sight of their economic goals. As a result, the concept of

Creating Shared Value has gained immense traction over the past 7 years. However, scholars

and practitioners have not yet fully agreed on the concept’s clarity and its boundaries towards

other concepts like Corporate Social Responsibility, Social Innovation and Stakeholder

Management Theory. This unclear situation risks that the potential of the concept CSV

remains unreached and executives are unable to implement its principles in practice. To

resolve this issue, this study takes a two-fold approach. First, drawing on 121 peer-reviewed

articles on Creating Shared Value, I have created a literature review on the topic, which

consists of 1) a definition that provides a new perspective on CSV, 2) a clarification of the

boundaries between CSV and other close concepts in the field of sustainability and 3) an

identification of gaps in the literature on CSV. Secondly, I provide a practical framework for

executives that enables them to prepare their companies for implementations of CSV

initiatives. The application of this framework raises the acceptance and success rate of such

initiatives and will ultimately lead to an alignment of the concept in literature.

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