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dc.contributor.authorForos, Øystein
dc.contributor.authorKind, Hans Jarle
dc.contributor.authorWyndham, Timothy G.A.
dc.date.accessioned2019-11-12T09:17:24Z
dc.date.available2019-11-12T09:17:24Z
dc.date.created2019-10-14T12:23:38Z
dc.date.issued2019
dc.identifier.citationInternational Journal of Industrial Organization. 2019, 66 119-136.nb_NO
dc.identifier.issn0167-7187
dc.identifier.urihttp://hdl.handle.net/11250/2627853
dc.description.abstractNews platforms are struggling. Their printed readership is predominantly old, and their digital product struggles to win the attention of the young. For several decades tax reductions have been used in Europe to increase the circulation of printed newspapers. Would extending these reductions to digital platforms stimulate digital consumption? Using a two-sided pricing model where a print platform and a digital platform compete for multi-homing consumers and advertisers we show that the answer is no. The two-sidedness of the market means that the digital price would increase. Not only would digital circulation decrease but so too would the fraction of consumers that access news from both platforms. Key media policy goals of reach (circulation) and pluralism (multi-homing) would be harmed.nb_NO
dc.language.isoengnb_NO
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/deed.no*
dc.subjecttwo-sided marketsnb_NO
dc.subjectmulti-homingnb_NO
dc.subjectdigital medianb_NO
dc.subjectincremental pricingnb_NO
dc.subjectvalue added taxnb_NO
dc.titleTax-free digital news?nb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.description.versionpublishedVersionnb_NO
dc.subject.nsiVDP::Social science: 200::Economics: 210::Economics: 212nb_NO
dc.source.pagenumber119-136nb_NO
dc.source.volume66nb_NO
dc.source.journalInternational Journal of Industrial Organizationnb_NO
dc.identifier.doi10.1016/j.ijindorg.2018.05.006
dc.identifier.cristin1736861
cristin.unitcode191,10,0,0
cristin.unitcode191,30,0,0
cristin.unitnameInstitutt for foretaksøkonomi
cristin.unitnameInstitutt for samfunnsøkonomi
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.qualitycode2


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Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal
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