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A study on low-carbon aviation fuels in the United States : economic potential and challenges facing consumer awareness and favorability

de Alba, Manuel Millor Garcia; Jencka, Napier Jason
Master thesis
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URI
https://hdl.handle.net/11250/2678371
Date
2020
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  • Master Thesis [4207]
Abstract
This is a study of consumer perception and willingness to pay a premium for

low-carbon aviation fuels. Commercial aviation is among the fastest growing contributors to

anthropogenic climate change and low-carbon drop-in fuels are among the technologies with

potential to address this issue. This thesis includes an introduction of concept, an economic

evaluation of the marketplace, applications of relevant academic theory, a description of

research method, (an online survey distributed to an anonymous and broad cohort) as well as

results and conclusions. Study participants had their awareness of low-carbon drop-in fuels

and willingness to pay a ticket surcharge for these fuels evaluated at baseline and after

exposure to information about the environmental impact of aviation and the potential for

low-carbon fuels to ameliorate this impact. The results of the study were that willingness to

pay increased by a statistically significant amount post-exposure, confirming the authors

hypothesis with regard to the research question.

Keywords: Biofuels, Low-carbon drop-in fuels, Aviation, U.S., Transport, Greenhouse Gas

Emissions Reduction

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