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Fostering innovation through organizational agility in the technology-driven firm : an exploratory case study in the media industry

Fabian, Tomas
Master thesis
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URI
https://hdl.handle.net/11250/2678797
Date
2020
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  • Master Thesis [3749]
Abstract
This thesis examines how a technology-driven firm can drive innovation through the concept

of organizational agility. This research is conducted as an exploratory, single case study

investigating the phenomenon in the context of an incumbent media firm. The empirical

findings are further related to the existing literature on organizational agility and selected

theories within the innovation management discipline.

The findings outline the change process and discuss the main drivers of shifting the company

towards the organizational agility. The components of organizational agility are identified and

presented as ‘Hallmarks’ concerning established procedures, performed actions and other

characteristics related to the studied phenomenon within the research context. Each of the

hallmarks is elaborated in detail to develop an overall understanding of how agility can be

embraced at an organizational level. Besides, the outcomes in the form of experienced

challenges and gained benefits related to adopting organizational agility are identified. The

flexibility, speed and customer focus as the main achieved benefits are further discussed in

relation to the concept of innovation capacity.

The study finds that embracing organizational agility may facilitate sustaining innovation in

the technology-driven firm. Additionally, identified hallmarks of organizational agility and

gained benefits may support a technology-driven firm in executing a fast follower strategy. A

general concern associated with excessive customer-centricity potentially hindering disruptive

innovation is emphasized and respective managerial recommendations are proposed.

The thesis suggests that both academia and industry would benefit from future research

examining the relationship between agility and organizational economic performance and

studying the phenomenon in the context of a non-tech organization.

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