• norsk
    • English
  • English 
    • norsk
    • English
  • Login
View Item 
  •   Home
  • Norges Handelshøyskole
  • Thesis
  • Master Thesis
  • View Item
  •   Home
  • Norges Handelshøyskole
  • Thesis
  • Master Thesis
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Human resource management perceptions in the algorithm-driven platform economy : an exploratory study on the role of key actors in the food delivery sector

Gaikwad, Sagar D.; Herczeg, Maximilian S.
Master thesis
Thumbnail
View/Open
masterthesis.pdf (1.640Mb)
URI
https://hdl.handle.net/11250/2680340
Date
2020
Metadata
Show full item record
Collections
  • Master Thesis [3384]
Abstract
This study is an examination of human resource management (HRM) in the platform-driven

gig economy. More specifically, this research aims to answer the following question:

How do different actors in the algorithm-driven platform economy influence HRM perceptions

of gig workers?

A qualitative method is used to collect and analyse non-numerical data from interviews with

gig workers in the food delivery sector. The research scope is narrowed down to Europe, and

the participants interviewed are residents in the Netherlands, Norway and Germany. The gig

workers interviewed have worked for Uber Eats, Foodora and Deliveroo.

Human research management can contribute greatly to a firm’s performance and competitive

advantage. However, past research on HRM has mainly been conducted in more traditional

sectors, which are not based on algorithms and technology. Furthermore, an increasing number

of companies use automated, less human-based approaches in managing their workforce. This

study thus aims to understand which actors affect the gig worker’s perception of HRM and how

they do so.

The results of this research found differences in the perceptions of riders across gig companies,

depending not only on the company they work at but also on the country they are working in.

The main finding of the research is that seven key actors play major influencing roles in

developing HRM perceptions of the riders. The actors are the companies, merchants,

customers, fellow riders, tax offices, trade unions and the riders themselves. The strongest

factors influencing HRM perceptions are money, flexibility, rewards, customer tips, the

unpredictability of waiting time, solidarity with other riders, employee support from trade

unions and self-motivation of the riders.

Thus, the research provides interesting and relevant primary evidence showing that multiple

actors influence the positive and negative perceptions for riders working in the food delivery

sector in the platform economy.

Contact Us | Send Feedback

Privacy policy
DSpace software copyright © 2002-2019  DuraSpace

Service from  Unit
 

 

Browse

ArchiveCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsDocument TypesJournalsThis CollectionBy Issue DateAuthorsTitlesSubjectsDocument TypesJournals

My Account

Login

Statistics

View Usage Statistics

Contact Us | Send Feedback

Privacy policy
DSpace software copyright © 2002-2019  DuraSpace

Service from  Unit