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Power in the birth of ecosystems : an exploratory case study

Singelstad, Sigurd
Master thesis
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URI
https://hdl.handle.net/11250/2768818
Date
2021
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  • Master Thesis [4207]
Abstract
This thesis investigates the following: What sources of power enable influence from the

participating parties in the establishment of an ecosystem, and how do they use this influence

to position themselves in the ecosystem? The thesis is based on an explorative single case study

of the establishment of an ecosystem led by Telenor, aiming at developing a shared

infrastructure of health data. The data is gathered through interviews of central participants in

the project, observation of meetings, and through documents available.

I have used existing literature on ecosystems, competitive strategi and organizational theory to

develop a theoretical foundation for the research, and to analyze the primary data gathered.

Existing theory have been used as fundament for the developed theory presented in this thesis

which complement existing ecosystem literature.

The findings of the paper reveal that a firm's power in the development of an ecosystem can

come from expertise, corporate network, influence on reward, brand and their value

proposition. Firms can use this power to gain influence in the development of the ecosystem

through activities such as workshops, project meetings, develop blueprint and be represented in

teams working on the technical design. Through their influence in the birth of an ecosystem,

firms gain power in the final ecosystem through centrality, increase switching costs, and

become critical in the ecosystems value creation.

Additionally, this research contributes with findings regarding the importance of trust among

the participating firms in the birth phase of an ecosystem. High level of trust enables a firm to

gain influence in the process, and to achieve favorable positions in the established ecosystem.

These findings are significant because they can contribute to the firm’s ability to increase the

creation of value in ecosystems, and enable them to capture value from emerging ecosystems.

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