| dc.description.abstract | This master thesis aims to identify the main drivers and barriers to incentivize sustainable
practices in the construction industry in Norway. In order to do this the thesis presents five
research questions than culminates in a five-step model that aims to identifies the stances and
attitudes in the industry in regard to sustainability, the internal and external incentives, how
these are weighed and lastly, with this knowledge, how to effectively incentivize towards
sustainability. In order to obtain the answers to the research questions, we conducted a semistructured
interview followed by a questionnaire with ten respondents from medium to large
organizations in the construction industry in line with grounded theory. By categorizing
incentives internally and externally, we have found customer demand- and purchasing power,
interpretation of national and international rules and legislation, implementation of system
thinking, information flow between market participants, alignment of incentives, increased
competitiveness, influence of top management and organizational culture considerations to
some of the most pressing incentive schemes. These results are interesting and a good pointer
towards effective measures of increasing degree of focus on sustainability in the construction
industry. However, future research is necessary in order to confidently conclude and
statistically prove our findings. This thesis contributes to a way to better understand why
organizations chooses sustainable solutions, to identify the incentives that affect sustainable
decision making, and how to use this information effectively. | en_US |
