Decoding the Coded: Understanding the characteristics of the Norwegian software development sector and market

Abstract

This thesis provides an in-depth analysis of the dynamic Norwegian software development market, which has undergone significant growth and structural evolution in recent years. It offers a comprehensive view of the market’s development, key characteristics, and future directions. The research encompasses a detailed review of the Norwegian software development sector, followed by a robust multi-method quantitative approach for an exploratory and inductive analysis, including descriptive statistics, regression analyses, and survey data. Key findings highlight the market’s substantial expansion, fragmentation, and the correlation between higher grossing, more profitable firms and their likelihood for market share growth and productivity. Interestingly, the relationship between R&D investment and expansion is complex and ambiguous. Survey results indicate trends towards diverse acquisition methods and the importance of innovation and emerging technologies in shaping the market’s future. This synthesis of insights offers a foundation for future research, emphasizing segment- and technology-specific studies and innovation strategies within the market. The thesis provides crucial insights into the Norwegian software development market’s growth, fragmentation, and the interplay between company characteristics and market dynamics, serving as a valuable resource for industry professionals and academic researchers in understanding evolving markets in a technologically advancing era.