Browsing Norges Handelshøyskole by Author "Napsøy, Hanne"
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Effects of Sustainability Messages and Origin Cues on the Perceived Green Brand Equity of Norwegian Salmon
Napsøy, Hanne; Amilie, Rebecca (Master thesis, 2022)This study contributes to research on how sustainability communication affects a brand’s perceived green brand equity. This builds upon findings in earlier research and theory stating that integrating sustainability with ...