Browsing Norges Handelshøyskole by Author "Oruganti, Vidya"
Now showing items 1-2 of 2
-
The Complexity of Owning the Customer Within Ecosystems : A study of owning the customer within ecosystems
Ekornrud, Celine; Fjellbirkeland, Maria Welle (Master thesis, 2022)This thesis explores the phenomenon of owning the customer within business ecosystems. Business ecosystems are complex entities where dissimilar organisations jointly deliver value to the customer by balancing cooperation ... -
Managing Cross-Functional Collaboration : An exploratory case study examining cross-functional collaboration between sustainability manager and marketing department
Lantto, Mikko; Makslahti, Alina (Master thesis, 2023)Sustainability has become increasingly important in our society, with new regulations and trends emerging regularly. In response, several firms have hired sustainability managers to meet present and future needs regarding ...