Browsing Norges Handelshøyskole by Author "Rasch, Frida"
Now showing items 1-1 of 1
-
Unleashing the potential in ambassador programs : identifying concrete measures to improve the efficiency of ambassador programs
Gulli, Thomas Garås; Rasch, Frida (Master thesis, 2021)This thesis aims to analyze how SafetyWing can improve the efficiency of its ambassadors and what the implications are for ambassador programs in general. Ambassador programs are an expanding part of digital marketing ...