Browsing Norges Handelshøyskole by Author "Ebbesen, Marius"
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Virtual reality in experience marketing: An empirical study of the effects of immersive VR
Ebbesen, Marius; Ahsan, Sabeel (Master thesis, 2017)Recent technological development has led virtual reality (VR) head mounted displays (HMD) to become commercially available to the mass market. Consumers have started to adopt the technology quickly, and forecasts for the ...