Browsing Norges Handelshøyskole by Author "Eder, Nicola Christina"

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The country of origin effect in modern-day marketing communication : an empirical case study of Josef Manner & Comp AG and Almdudler A. & S. Klein GmbH & Co KG

Eder, Nicola Christina (Master thesis, 2012)

The following thesis seeks to explore the application and underlying motivation of companies to integrate the country of origin information as an essential part of their marketing communication efforts. Based on research ...