Browsing Norges Handelshøyskole by Journals "Journal of Cleaner Production"

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    • Experimenting with sustainable business models in fast moving consumer goods 

      Bashir, Hussnain; Jørgensen, Sveinung; Pedersen, Lars Jacob Tynes; Skard, Siv E. Rosendahl (Peer reviewed; Journal article, 2020)
      The transition to more sustainable business requires comprehensive transformations of business models, and such innovation can benefit from business experimentation for sustainability (BES). In this paper, we investigate ...