Blar i Discussion papers (SAM) på emneord "marketing"
Viser treff 1-1 av 1
-
Pharmaceutical patents : incentives for R&D or marketing?
(Discussion paper, Working paper, 2005-11)We analyse how a patent-holding pharmaceutical firm may strategically use advertising of existing drugs to affect R&D investments in new (differentiated) drugs, and thereby affect the probability distribution of future ...