Blar i Discussion papers (SAM) på emneord "mergers"
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Media market concentration, advertising levels, and ad prices
(Discussion Papers;24/2011, Working paper, 2011-12)Standard media economics models imply that increased platform com- petition decreases ad levels and that mergers reduce per-viewer ad prices. The empirical evidence, however, is mixed. We attribute the theoretical predictions ... -
Mergers and partial ownership
(Discussion paper, Working paper, 2010-01)In this paper we compare the profitability of a merger to the profitability of a partial ownership arrangement and find that partial ownership arrangements can be more profitable for the acquiring and acquired firm because ...