Blar i Discussion papers (SAM) på emneord "product differentiation"
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On the competitive effect of informative advertising
(Discussion paper, Working paper, 2009-10)This paper analyses the competitive effects of informative advertising. The seminal work by Grossman and Shapiro (1984) show that informative advertising results in lower prices and that firms may benefit from advertising ... -
Reference pricing of pharmaceuticals
(Discussion paper, Working paper, 2005-11)We consider a therapeutic market with potentially three pharmaceutical firms. Two of the firms offer horizontally differentiated brand-name drugs. One of the brand-name drugs is a new treatment under patent protection ...