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Private labels, price rivalry, and public policy

Gabrielsen, Tommy Staahl; Sørgard, Lars
Working paper
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URI
http://hdl.handle.net/11250/162986
Date
2000-06
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  • Discussion papers (SAM) [578]
Abstract
The article examines how the existence of a retailer owned brand,

private label, affects the price setting of a national brand. We find

that the potential for a private label introduction may lead to price

concessions from the national brand producer, but that actual private

label introduction as such may very well lead to higher retail prices on

national brands. We argue that this may have important implications

for the interpretation of empirical results and the public policy towards national brands.
Publisher
Norwegian School of Economics and Business Administration. Department of Economics
Series
Discussion paper
2000:8

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