Private labels, price rivalry, and public policy
Working paper
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http://hdl.handle.net/11250/162986Utgivelsesdato
2000-06Metadata
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Sammendrag
The article examines how the existence of a retailer owned brand,
private label, affects the price setting of a national brand. We find
that the potential for a private label introduction may lead to price
concessions from the national brand producer, but that actual private
label introduction as such may very well lead to higher retail prices on
national brands. We argue that this may have important implications
for the interpretation of empirical results and the public policy towards national brands.
Utgiver
Norwegian School of Economics and Business Administration. Department of EconomicsSerie
Discussion paper2000:8