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Face-saving or fair-minded : what motivates moral behavior?

Cappelen, Alexander W.; Halvorsen, Trond; Sørensen, Erik Ø.; Tungodden, Bertil
Working paper
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URI
http://hdl.handle.net/11250/163338
Date
2013-02
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  • Discussion papers (SAM) [578]
Abstract
We study the relative importance of intrinsic moral motivation and extrinsic

social motivation in explaining behavior in the dictator game. We introduce

a novel design that manipulates these two dimensions. The paper offers four

main findings. First, intrinsic moral motivation is of fundamental importance.

Second, extrinsic social motivation matters and is crowding-in with intrinsic

moral motivation. Third, extrinsic social motivation generates behavior consistent

with some participants being motivated by guilt and shame and others

by social esteem and pride. Fourth, sharing behavior in the dictator game is

strongly associated with charitable giving outside the lab and with political

preferences.
Publisher
Norwegian School of Economics, Department of Economics
Series
Discussion paper;5/2013

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