dc.contributor.author | Anderson, Simon P. | |
dc.contributor.author | Foros, Øystein | |
dc.contributor.author | Kind, Hans Jarle | |
dc.contributor.author | Peitz, Martin | |
dc.date.accessioned | 2012-03-15T12:45:52Z | |
dc.date.available | 2012-03-15T12:45:52Z | |
dc.date.issued | 2011-12 | |
dc.identifier.issn | 0804-6824 | |
dc.identifier.uri | http://hdl.handle.net/11250/163376 | |
dc.description.abstract | Standard media economics models imply that increased platform com-
petition decreases ad levels and that mergers reduce per-viewer ad prices.
The empirical evidence, however, is mixed. We attribute the theoretical
predictions to the combined assumptions that there is no advertising con-
gestion and that viewers single-home. Allowing for crowding in viewer
attention spans for ads may reverse standard results, as does allowing
viewers to multi-home. | no_NO |
dc.language.iso | eng | no_NO |
dc.publisher | Norwegian School of Economics, Department of Economics | no_NO |
dc.relation.ispartofseries | Discussion Papers;24/2011 | |
dc.subject | media economics | no_NO |
dc.subject | pricing ads | no_NO |
dc.subject | advertising clutter | no_NO |
dc.subject | information congestion | no_NO |
dc.subject | mergers | no_NO |
dc.subject | entry | no_NO |
dc.title | Media market concentration, advertising levels, and ad prices | no_NO |
dc.type | Working paper | no_NO |
dc.subject.nsi | VDP::Social science: 200::Economics: 210::Economics: 212 | no_NO |