Media market concentration, advertising levels, and ad prices

dc.contributor.author	Anderson, Simon P.
dc.contributor.author	Foros, Øystein
dc.contributor.author	Kind, Hans Jarle
dc.contributor.author	Peitz, Martin
dc.date.accessioned	2012-03-15T12:45:52Z
dc.date.available	2012-03-15T12:45:52Z
dc.date.issued	2011-12
dc.identifier.issn	0804-6824
dc.identifier.uri	http://hdl.handle.net/11250/163376
dc.description.abstract	Standard media economics models imply that increased platform com- petition decreases ad levels and that mergers reduce per-viewer ad prices. The empirical evidence, however, is mixed. We attribute the theoretical predictions to the combined assumptions that there is no advertising con- gestion and that viewers single-home. Allowing for crowding in viewer attention spans for ads may reverse standard results, as does allowing viewers to multi-home.	no_NO
dc.language.iso	eng	no_NO
dc.publisher	Norwegian School of Economics, Department of Economics	no_NO
dc.relation.ispartofseries	Discussion Papers;24/2011
dc.subject	media economics	no_NO
dc.subject	pricing ads	no_NO
dc.subject	advertising clutter	no_NO
dc.subject	information congestion	no_NO
dc.subject	mergers	no_NO
dc.subject	entry	no_NO
dc.title	Media market concentration, advertising levels, and ad prices	no_NO
dc.type	Working paper	no_NO
dc.subject.nsi	VDP::Social science: 200::Economics: 210::Economics: 212	no_NO