Blar i Doctoral Dissertations (SOL) på forfatter "Nødtvedt, Katrine Berg"
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The Role of Identity in Access-Based Consumption
Nødtvedt, Katrine Berg (Doctoral thesis, 2024-05)Previous research has shown a wide range of examples of people preferring products and brands that are associated with their identity. However, most of this research has investigated consumption in the form of acquiring ...