Blar i Doctoral Dissertations (SOL) på forfatter "Pasquine, Mark"
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Now you see me, now you don't? : effects of choice set configuration in complex choice tasks
Pasquine, Mark (Doctoral thesis, 2011-10)This dissertation considers stimulus-based influences on consumer decision-making. Context effects, referred to as set configuration effects in this dissertation, have repeatedly been shown to influence choices consumers ...