Blar i Doctoral Dissertations (SOL) på forfatter "Skard, Siv"
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Communication effects in sponsorships : an assessment of how different communication strategies can enhance incongruent sponsorships
Skard, Siv (Ph.D. thesis NHH, Doctoral thesis, 2010)Collateral communication of sponsorships is considered a prerequisite for sponsorship success. Sponsorship is a communication form that is passive and indirect by nature and is therefore increasingly leveraged with ...