|The present thesis is about tourist motivation and choice of destination and activities. The idea is to examine how, and to what degree, motivation relates to travel behaviour and subsequent toursit satisfaction, as such the thesis focuses on the process of toursit buying behaviour. As the title of the thesis indicates, tourist motivation is the main issue. Burke(1969) introduces a grammar of five key terms "act, agent, agency, scene, and attitude" through which one can explain the motivation symbolic action, and further stresses the appropriate relationships among the elements. The thesis is divided into three parts. In Part A, the introduction discusses tourist motivation and its consequences and antecedents. The perspective of the thesis is described, and finally, the research outlined. In part B, the main findings and contribution of the thesis are highlighted. In part C, a collection of six published papers is presented.