NHH Brage: Using country stereotypes to build brand personalities: a priming perspective

Iversen, Nina M.

Doctoral thesis

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Iversen_2003.pdf (2.902Mb)

URI

http://hdl.handle.net/11250/164394

Date

2003

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Doctoral Dissertations (SOL) [65]

Publisher

Norges Handelshøyskole. Institutt for strategi og ledelse