Blar i Centre for Applied Research at NHH (SNF) på emneord "pricing ads"
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Ad-avoidance technology : who should welcome It?
(Working paper;17/12, Working paper, 2012-06)The business model of many commercial TV-networks is to interrupt TV programs with advertising breaks. In this paper we investigate consequences of the fact that ad-averse viewers today can adopt technology which enables ... -
Media market concentration, advertising levels, and ad prices
(Working paper;2012:02, Working paper, 2012-01)Standard media economics models imply that increased platform competition decreases ad levels and that mergers reduce per-viewer ad prices. The empirical evidence, however, is mixed. We attribute the theoretical predictions ...