Browsing Thesis by Subject "strategic management"
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How do Norwegian shipping companies benefit from joining the Chinese maritime cluster? : a case study of a Norwegian shipping company’s operations in China from a cluster perspective
(Master thesis, 2008)Norwegian shipping occupies considerable market shares internationally and has achieved dominating positions within many segments. Thus, Norway appears as one of the leading maritime nations with one of the most complete ... -
Human or machine? : an experimental study of the effects of approachability on the intention to adopt a new technology
(Master thesis, 2018)Use of self-service technologies (SSTs) is spreading all over the world and businesses are replacing traditional service encounter with newly developed SSTs across several industries and thus, more researchers have invested ... -
Service innovation, customer-perception & loyalty: an experiment how does customer-perceived service innovation affect customer loyalty?
(Master thesis, 2018)Over the past years, due to an ever-accelerating progress of innovation, service innovation has become a highly relevant research topic. Nonetheless, most research focuses on innovation from a firm perspective. Consequently, ...