Blar i Thesis på forfatter "Qiu, Xinlu"
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Do consumers really trust their doctors’ suggestions and drugs they prescribe? : the relationship between perceived risk and trust in consumer buying decisions on prescription drugs, and how pharmaceutical companies can improve consumer’s trust through marketing activities in China
Jin, Meina (Master thesis, 2016)This thesis examines how perceived risk and trust affect consumer’s buying decisions during the process of buying and consuming prescription drugs, and investigates how pharmaceutical companies can improve consumer’s trust ...