Browsing Thesis by Author "Wagner, Florian Hermann"
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Is there an "Optimal Share" of Private Label Brands for a Grocery Retailer? : A qualitative analysis of Private Label Shares
Wagner, Florian Hermann (Master thesis, 2014)The underlying master thesis was developed to answer the question “Is there an “optimal share” of private label brands for a grocery retailer?” and “What factors determine the variation of the private label brands share ...