Browsing Thesis by Subject "Theory of Planned Behavior"

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Antecedents for green purchase intention : moderating effect of masculinity-femininity on the relationship between antecedents and green purchase intention

Tarannum, Iffat; Kovalev, Timofei (Master thesis, 2019)

At present, green consumer behavior is an emerging topic for both academia and business. According to various scholars, individual factors, including motivation, environmental concern, attitudes, personal values, etc. as ...