Blar i Thesis på emneord "co-creation"
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A new lease on life : Why do Norwegian Consumers Participate in Collaborative Consumption? A case study of Airbnb and Bilkollektivet
(Master thesis, 2014)Norwegians have started to show an increased interest in the new socio-economic groundswell – collaborative consumption. The new economic model is characterized by components such as peer-to-peer transactions, utilization ... -
Influences of customer personality traits on co-creational activities
(Master thesis, 2016)Very limited research exists that studies how customer personality traits influence the participation in the value co-creation process, nor does there exists much research on the further intention to use the brand or ...