Analysis of Samsung notebook strategy

2009

Under the fast growing background, Notebook industry draws lots attention from IT

companies. It is expected that by 2010, the sales of notebook will overrun the sales of

desktop. After the SWOT and SPACE analysis, we recommend Samsung to improve

from two different perspectives, first, set up a clear and detailed marketing goal and

plan, and ensure the enforcing of such strategies. Secondly, manage the distribution

channels effectively and efficiently. There are two trends Samsung need to be aware

1) As customers requires thinner and thinner notebook, the netbook, which is

simplified version of notebook will be anther profit point. 2) Distribution channels

will play more and more important role in this industry. Finding a most suitable

distribution channel management solution is among the priorities for Samsung.