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Language management: in multinational companies: with focus on Norwegian MNCs in Belgium

Gundersen, Sigrid Louise
Master thesis
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Gundersen 2009.pdf (992.6Kb)
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http://hdl.handle.net/11250/169025
Utgivelsesdato
2009
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  • Master Thesis [3748]
Sammendrag
The aim of the present thesis is to explain the concept of strategic language management

and why this field of study deserves increased attention in international business. It is

argued that Language Management deserves increased attention from business managers

since language management may contribute to their firms' competitive advantage. A survey

among Norwegian companies in Belgium was undertaken to assess the current situation of

language issues. The survey results show that while employees in Norwegian businesses

seem aware of the need for enhanced language competencies, their companies fail to

transform this awareness into practical policies and action. It is argued that the European

Union’s strategies for multilingualism can be used as a guideline for Norwegian business

operations.

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