Competition in the Bergen taxi market : a simulation analysis

Abstract

By building up simulation models using WEBGPSS language, this thesis provides an investigation on the taxi business in Bergen, Norway, in the perspective of a large market participant, Norgestaxi. The author gives suggestions for Norgestaxi to improve its operation based on the simulation results. The suggestions are given from six aspects, including: (1) the optimal size of taxi fleet; (2) the impacts of improved recognition and market share; (3) the impact of assigning a separated airport division; (4) an investigation of hypothetical scale of market participants; (5) the impact of more fixed contract customers; (6) the impact of market growth.