| dc.contributor.author | Zhang, Yingrui | |
| dc.date.accessioned | 2014-09-22T11:13:00Z | |
| dc.date.available | 2014-09-22T11:13:00Z | |
| dc.date.issued | 2014 | |
| dc.identifier.uri | http://hdl.handle.net/11250/220850 | |
| dc.description.abstract | The emerging technology and concept of web 2.0 impact the value creation model of
E-tailers nowadays. The past decade has seen the rapid development of
complementors in the e-tailing market. To explore the way how complementor
partners add value to E-tailers, I propose a value added model of complementors
following an induction research approach based on value creation theories and
relevant literature review. The complementors add value to E-tailers through four
value driver factors, namely trust, loyalty, efficiency and innovation. My study also
provides an elaborate explanation for the model mechanism and develops a set of
propositions which reveal the relations between variables. Furthermore, a case study
of two Chinese E-tailers, JD.com and Suning.com, is used to verify and modify the
value added model. The result turns out that most of the propositions are verified in
these two E-tailers. | nb_NO |
| dc.language.iso | eng | nb_NO |
| dc.subject | marketing and brand management | nb_NO |
| dc.title | How complementor partners add value to e-tailers? | nb_NO |
| dc.type | Master thesis | nb_NO |
| dc.subject.nsi | VDP::Technology: 500::Information and communication technology: 550::Computer technology: 551 | nb_NO |
| dc.subject.nsi | VDP::Technology: 500::Information and communication technology: 550::Telecommunication: 552 | nb_NO |
| dc.description.localcode | nhhmas | |
