• norsk
    • English
  • English 
    • norsk
    • English
  • Login
View Item 
  •   Home
  • Norges Handelshøyskole
  • Thesis
  • Master Thesis
  • View Item
  •   Home
  • Norges Handelshøyskole
  • Thesis
  • Master Thesis
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

The Effects of popcorn time on Netflix in a two–sided market

Ghini, Matteo Blomberg
Master thesis
Thumbnail
View/Open
masterthesis.PDF (605.4Kb)
URI
http://hdl.handle.net/11250/2432330
Date
2016
Metadata
Show full item record
Collections
  • Master Thesis [4207]
Abstract
My thesis discusses the effects on legal streaming agents of entry of free, but illegal, substitutes,

in a two–sided video streaming market. Legal streaming agents rely on support from two very

different, but inevitably linked, groups: studios and consumers, while their free counterparts rely

on support only from consumers. As a result, the pricing decisions for legal streaming agents

are far more complex than those of firms operating in regular single–sided markets and of firms

operating in other two–sided markets.

I have used one model, with two setups, in order to examine how the payment–scheme between a

paid streaming agent and the Studios affect key metrics as user distribution and platform utility.

In the first setup, with a lump–sum transfer, I find that the effectiveness of anti–piracy investments

increase utility for both the paid and the free platforms, and shift consumers towards the legal

alternative. In the second setup, with a per–user transfer, I find that the free agent will capture

the whole market, and no efforts taken by either the Studios or the paid streaming agent will

change the user distribution. From this, I find that studios and paid streaming agents are much

better off with lump–sum transfer.

Contact Us | Send Feedback

Privacy policy
DSpace software copyright © 2002-2019  DuraSpace

Service from  Unit
 

 

Browse

ArchiveCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsDocument TypesJournalsThis CollectionBy Issue DateAuthorsTitlesSubjectsDocument TypesJournals

My Account

Login

Statistics

View Usage Statistics

Contact Us | Send Feedback

Privacy policy
DSpace software copyright © 2002-2019  DuraSpace

Service from  Unit