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What is stopping Norwegian firms from innovating their business models? : towards a business model perspective on innovation

Singh, Krysta Alexa
Master thesis
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URI
http://hdl.handle.net/11250/2432705
Date
2016
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  • Master Thesis [3258]
Abstract
The purpose of this thesis is to explore the diverging concept on business model innovation

and understand why Norwegian firms fail to innovate their business models. In doing so, the

differences and relationship between BMI and service innovation, process innovation, and

product innovation is developed into a conceptual representation of a business model

perspective towards innovation.

Based on the survey data from 284 firms across industries in Norway and interviews from 11

interviewees, the author analyzes the barriers and challenges associated with attempting

business model innovation, grouping them at an individual, firm and industry level.

Ultimately, this contributes a conceptualization of a business model perspective towards

innovation for managing firm activities. Moreover, this thesis finds that because service

innovation, process innovation, and product innovation are located within the business

model itself, business model innovation faces additional barriers.

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