| dc.description.abstract | The purpose of this thesis is to explore the diverging concept on business model innovation
and understand why Norwegian firms fail to innovate their business models. In doing so, the
differences and relationship between BMI and service innovation, process innovation, and
product innovation is developed into a conceptual representation of a business model
perspective towards innovation.
Based on the survey data from 284 firms across industries in Norway and interviews from 11
interviewees, the author analyzes the barriers and challenges associated with attempting
business model innovation, grouping them at an individual, firm and industry level.
Ultimately, this contributes a conceptualization of a business model perspective towards
innovation for managing firm activities. Moreover, this thesis finds that because service
innovation, process innovation, and product innovation are located within the business
model itself, business model innovation faces additional barriers. | nb_NO |
