Consumer ethnocentrism: a research synthesis and meta-analysis of its sociopsychological antecedents and outcomes
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- Master Thesis 
The goal of this thesis is to identify the socio-psychological antecedents and main outcomes of consumer ethnocentrism, and to quantify the relationship of consumer ethnocentrism and these related constructs. For this, a research synthesis and meta-analysis were conducted, which allow for integration of the findings of a large amount of individual studies into one conceptual model and the determination of the size of the relationship. Consequently, more generalizable assertions can be made about the relationship of consumer ethnocentrism and its socio-psychological antecedents and outcomes. The results confirm previous research by showing that consumer ethnocentrism is positively influenced by the antecedents national values, animosity, collectivism, and materialism, and negatively influenced by international values. Conspicuous consumption, however, was identified as not influencing consumer ethnocentrism. Furthermore, the analysis confirmed that consumer ethnocentrism leads to more favorable domestic product judgements and higher willingness to buy domestic, while it leads to less favorable foreign product judgements and lower willingness to buy foreign products. This has important implications for managers and researchers alike, as they are able to more easily identify the magnitude of important relationships of consumer ethnocentrism and related constructs.