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dc.contributor.authorSkjeret, Frode
dc.contributor.authorSteen, Frode
dc.contributor.authorWyndham, Timothy G.A
dc.date.accessioned2019-04-03T07:56:40Z
dc.date.available2019-04-03T07:56:40Z
dc.date.issued2019-03
dc.identifier.issn0804-6824
dc.identifier.urihttp://hdl.handle.net/11250/2593049
dc.description.abstractThe digitisation of society has posed a challenge to news outlets. Seeking advertising revenues and facing competition for the attention of their readers, many news outlets entered the digital era with unrestricted access to their online content. More recently, news outlets have sought to restrict the amount of content available for free. We quantify the impact of introducing a paywall on the demand for news in Norway. The short-run average impact of a paywall is negative and between 3 and 4%, in the long run the effect increases to between 9 and 11%. We find heterogeneity in the response to paywalls. The largest news outlet within its market experiences larger effects than the other news outlets. After introducing a paywall, the largest news outlets face a long-run reduction in demand between 13 and 15%, as compared to the others who experience a decrease of between 8 and 11%. The timing of introducing a paywall does not seem to affect the demand response very much.nb_NO
dc.language.isoengnb_NO
dc.publisherInstitutt for samfunnsøkonominb_NO
dc.relation.ispartofseriesDP SAM;07/2019
dc.subjectOnline news, paywalls, business models, two-sided marketsnb_NO
dc.titlePaywalls and the demand for online newsnb_NO
dc.typeWorking papernb_NO
dc.subject.nsiSamfunnsvitenskapnb_NO
dc.source.pagenumber39nb_NO


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