• norsk
    • English
  • English 
    • norsk
    • English
  • Login
View Item 
  •   Home
  • Norges Handelshøyskole
  • Department of Strategy and Management
  • FOCUS - Master Theses
  • View Item
  •   Home
  • Norges Handelshøyskole
  • Department of Strategy and Management
  • FOCUS - Master Theses
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

When “helping save lives” does not motivate, what does? A case study on the relationship between mission, motivation and organizational citizenship behavior

Grewal, Navneet Kaur; Vardanyan, Aida
Master thesis
Thumbnail
View/Open
MasterThesis.PDF (1.860Mb)
URI
http://hdl.handle.net/11250/300153
Date
2015
Metadata
Show full item record
Collections
  • FOCUS - Master Theses [7]
Abstract
This research is conducted as a multiple case study in Laerdal Medical, a global mission-driven organization, whose mission is helping save lives. The thesis seeks to explore the relationship between a prosocial mission, prosocial motivation in employees and organizational citizenship behavior (OCB). Existing literature indicates that OCB is considered a beneficial factor and promotes the smooth functioning of organizations, but it is still difficult to identify exactly what stimulates OCB in organizations. Some researchers state that prosocial motivation is considered an important element for OCB within an organization, and that there is a relationship between a company mission and prosocial motivation. Based on the importance of OCB in organizations, this thesis seeks to supplement existing literature with more research on the relationship between an organization’s mission, prosocial motivation and occurrence of OCB. The results reveal that a mission might be prosocial, present and also effective, but that it does not seem to stimulate prosocial motivation within the employees by only those three qualities. So if helping save lives does not motivate, what does? The data indicates that prosocial motivation within employees is weak, but it still shows high level of OCB present. The findings further suggest that the occurrence of OCB is due to highly present intrinsic and extrinsic motivators within the employees. An additional trait, that was not initially expected, is the presence of job satisfaction, which particularly nurtures OCB.

Contact Us | Send Feedback

Privacy policy
DSpace software copyright © 2002-2019  DuraSpace

Service from  Unit
 

 

Browse

ArchiveCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsDocument TypesJournalsThis CollectionBy Issue DateAuthorsTitlesSubjectsDocument TypesJournals

My Account

Login

Statistics

View Usage Statistics

Contact Us | Send Feedback

Privacy policy
DSpace software copyright © 2002-2019  DuraSpace

Service from  Unit