The Influence of Financial News on Nordic Retail Investment Behaviour: An empirical study into the overpricing of Norwegian Air Shuttle

Gustavson, Oliver Lille; Myntti, Jonathan
Master thesis
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https://hdl.handle.net/11250/3029281
Date
2022
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Abstract
The purpose of this study is to investigate the influence of financial media on Nordic retail

investment behaviour covering the overpricing of Norwegian Air shuttle during a period

of crisis.

We utilise a mixed methods approach with both quantitative and qualitative elements,

including longitudinal individual transaction data, cross-sectional portfolio data, and

financial media articles.

We find that financial media with a negative sentiment does influence trading behaviour

amongst Nordic retail investors at least to some degree, and estimate the change in Sales

to Purchases ratio for the domestic population to be around 10 percentage points.