The Influence of Financial News on Nordic Retail Investment Behaviour: An empirical study into the overpricing of Norwegian Air Shuttle
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- Master Thesis 
The purpose of this study is to investigate the influence of financial media on Nordic retail investment behaviour covering the overpricing of Norwegian Air shuttle during a period of crisis. We utilise a mixed methods approach with both quantitative and qualitative elements, including longitudinal individual transaction data, cross-sectional portfolio data, and financial media articles. We find that financial media with a negative sentiment does influence trading behaviour amongst Nordic retail investors at least to some degree, and estimate the change in Sales to Purchases ratio for the domestic population to be around 10 percentage points.