The "Good Enough" Tsunami : The Disruptive Potential of Low-code and No-code : A multiple case-study on scope, trends, and implications

Abstract

This paper explores the intersection of disruption theory and technological democratization, aiming to understand the transformative impact of digital technologies on competitive landscapes. Focusing on the thriving field of low-code and no-code (LCNC), we explore its potential as a catalyst for market disruptions. Leveraging insights garnered from in-depth interviews and an analysis of secondary data, we map and categorize trends within the LCNC landscape and its implications. We find that i) LCNC stands as a technological discontinuity marked heightened competition among new entrants vying for dominance, ii) LCNC is adopted through different means by newly established and larger firms, offering distinct advantages, and iii) industries adhering to stringent security and technical standards experience slower adoption rates, thereby reducing their vulnerability to disruptions. Our study concludes that LCNC will be a “good enough” solution for a growing range of areas. The advantages it offers, including accelerated time-to-market and diminishing reliance on extensive IT knowledge, have the potential to act as a catalyst for market disruption. While larger companies enjoy substantial advantages by incorporating LCNC, they need to be conscious of the disruptive challenges that arise when companies fully harness the potential of the emerging technology.